Storytelling can be defined as the art of telling a good story. Telling a story is fun isn’t it? You either tell one that you’ve heard over the years or create one just on your own to teach a lesson or just to create perhaps. Storytelling is indeed a skill which very few master well or good enough actually to get someone elses interest. Now you may be wondering… Why talk about Storytelling and stories in a marketing article? Well, to know that read more to find out.
In this article we will read about the significance of Storytelling in Digital Marketing Campaigns, Now the phenomenon behind it is very simple, some smart marketers got together and devised a trick to tell a story that helps to position a brand and sell the product better, With this technique birth storytelling in marketing was born. And what was once the marketing fashion trend in television has now crossed over into digital media. Storytelling has gathered momentum thanks to social networks. Still, it has also spread to other channels and forms of communication so let us introduce you to the great benefits of this form of marketing:
This form of marketing can be used in emailing, newsletters, landing pages, spots, banners, retargeting, SMS or social networks. Storytelling can transverse all forms of marketing, and social networks are the place where this way of telling stories based on experiences and short tales has increased.
Anyway, its qualities lie away from the standard language of advertising, and numerous organizations are anxious to grasp this strategy since it permits them to advance another side of their image. The primary point behind narrating is to associate with the clients. It tries to create closeness, compassion and develop associations with clients whose method of purchasing items has changed and are not ready to burn-through how they did previously. This advertising strategy is searching for better approaches to impart and recount similar stories in an alternate manner so they can feature the item to the new shoppers.
In the modern Era where all is about Social networks and advancement, marketers needed to level up and come head to head with the sale competition in the business world, which of course was saturated, so they fostered a way of communicating that is based on the “I have something to tell you” principle. This way of communicating through influencers, bloggers, Instagramers and YouTubers has made it easier for Storytelling to become part of everyday life. Its capacity to interface with general society has raised this procedure to an unheard-of level, and its latent ability is enormous as the power to associate with individuals is far more noteworthy than with the conventional “purchase my item” message
And well, the BEST part is, In a situation where clients feel immersed with marketing, finding better approaches for imparting that break the standard market pattern is the ideal arrangement.
The benefits of Storytelling in your digital marketing campaigns
As every marketing technique has its steps and setbacks, it also has a good set of benefits to go by; otherwise, why would someone opt for it? Here are a few benefits of Storytelling in your digital marketing campaigns:
Have a better connection with customers
It’s a different way of targeting users so that they pay more attention to what you are telling them. A story with a little personal touch or inspiration or thought-provoking idea could influence them to take a step towards you and support your business.
Promotes brand identity
It’s important to remember that the stories you present for your clients must be stories that you create yourself or should link to your own client’s experience as that will make it entirely personal and unique. It will help you to stand out from the competition and establish your brand as a benchmark in the sector. It’s important to remember that these stories build client trust, so it’s essential to choose the best.
Help customers to better identify your brand
A brand with a good advertisement is always something your viewers will remember; They will remember what you say and how you state it and how A recognizable brand is the one that has something to advise past its desire for you to purchase their items. It is essential to have a framework setup that has any effect on your image and a component that clients can identify with. Your brand image will profit by picking an alternate method of doing marketing, so for this Storytelling does wonder
Update the brand image
Don’t like the old way of how your brand functioned? Well, then it’s time to renovate your brand’s impression with some good advertisement and of course a good story. Using this technique will help you to update your brand image and renew the perception that users and buyers have of your company.
It applies to all media
Storytelling has the extraordinary benefits of being a type of cross-correspondence. It tends to be applied to all parts of social media, and its latent capacity would already be able to be found in arrivals, messages, pennants and informal communities the same. It’s a novel method of advising things, and it’s not muddled to utilize, however, it needs a specific extent of planning to abstain from committing any errors.
Common mistakes in Storytelling
Storytelling is an efficient way of communicating, but it requires a lot of careful planning. It has to be beneficial for your brand image as well as something your audience can learn from. Here are a few common mistakes;
Contradiction in the message
This form of marketing is powerful when both the message and the person conveying the letter are on the same wavelength, any contradiction between the statement and the speaker ultimately makes this technique lose its power. If a child is used to telling a sad story, yet somehow conveys happiness in his eyes, which is a child is normal, it becomes a contradictory message and virtually worthless.
As we know, as a brand lying to the people who trust you is never an option. If your brand has several elements, principles or preconceived ideas, it is not acceptable to go against them. You can try it, but the users will see that you are lying. If your brand or product projects an idea, you should empower it and not try to sell something that is not real.
Failure in tone
It’s a piece of cake to utilize humour and parody in narrating to sell; it’s a typical asset that assists with separating obstructions and builds up a more prominent client brand association. The dubious thing is to locate the correct equalization in tone to pass on the best possible message. Utilizing humour well can be exceptionally hard to do, more so than show, you must be genuinely cautious these days that the joke that you tell establishes the correct pace and model for your image, without offending your clients.
What should your Storytelling strategy include?
Here a quick fix, these technologies are the essential elements which make and break a storytelling brand strategy;
Your Brand values
You should have the option to pass on the standards on which your image is manufactured. Sharing your brand values is essential if you need to interface with your customers, as it is critical to have the option to communicate what your identity is and what you offer.
Emotions or feelings are the way to narrate. It looks to construct an association with the customer and work up something inside them to push them to join your business journey. You should have the option to utilize language that plays with feelings, so your discourse winds up enrapturing the customer, catching their eye and urging them to purchase the item. As a brand, you must always remember that the emotions you decide to pass on will be connected to your image in the brain of your clients. Choose wisely!
The strengths of the product
What do you represent? Well, your brand. A way to enable your image picture through the flattering angles or brand esteems, you ought to have the option to feature the item or administration that you offer. Stress the beneficial things about getting tied up with your brand’s reasoning.
Alongside feeling, your story ought to be verbalized well enough so that it can draw in the client’s attention; it ought to spellbind and catch the eye of the crowd. Snaring with your accounts is the primary objective of narrating. If you can eventually do this and hold the consideration of the purchasers, at that point you will have succeeded.