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The Ultimate Guide to B2B in Digital Marketing

The Ultimate Guide to B2B in Digital Marketing

Introduction Business-to-business marketing is an abbreviation of B2B marketing. It is one of the two huge marketing categories, and it differs significantly from the other big marketing category, B2C marketing (business-to-consumer) marketing. B2B marketing has many unique benefits compared to B2C marketing, mainly because we target other customers. B2C companies …

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