Digital Marketing

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).Search Engine marketing is an effective route that reaches consumers at exactly the right time, unlike the majority of digital advertising. Results are immediate with SEM, and is …

It’s a big deal to launch something new on the market. Whether you introduce a recent service upgrade or a physical product, the difference between success and failure can be how you launch them. No clever marketing can compensate for the misunderstanding of an offer. However, without supporting a well-conceived …

Artificial intelligence is the simulation of human intelligence, which is processed by machines, like computer systems. It is the idea of programming machines and training them to use language and solve problems for humans. It is modern technology that has many benefits. The use of artificial intelligence in digital marketing …

Digital PR is a strategy that helps in improving awareness of your brand through public relations. Although it’s similar to traditional PR, it offers more opportunities to grow in digital marketing. Digital PR is based on content marketing, social media, search engine optimization, and influencers. With time, digital PR trends …

Introduction Business-to-business marketing is an abbreviation of B2B marketing. It is one of the two huge marketing categories, and it differs significantly from the other big marketing category, B2C marketing (business-to-consumer) marketing. B2B marketing has many unique benefits compared to B2C marketing, mainly because we target other customers. B2C companies …

What is a keyword? A keyword, or a centre catchphrase as some call it, is a word that portrays the substance on your page or post best. It’s the hunting term that you need to rank for with a specific page. So when individuals look for that keyword or expression …

In this modern era, most companies now rely on the internet to market their plan. They are using digital marketing strategies to promote their product or services. One can say that digital marketing has become the need of the hour to get success in the business. If you are new …

Covid 19 has shaken the whole world; almost every living being and industry has been affected. Governments and doctors are working to save citizens while economics is struggling hard to stabilize the world. In the current situation, small businesses have been challenged, and they suffered financially. Most people started an …

SEO is the short form of Search engine optimization. It is the key element that helps the online business to stay up on the search engines. SEO is the process to improve the site and help in increasing the visibility of the relevant searches. More visibility your page has, the …

There is no better marketing strategy than referral marketing, in which one of your existing customers will admire you in front of your friends. Referral marketing is one of the best ways to gain potential customers. Research shows that referrals can not only expand your customer base. These word-of-mouth recommendations …