Digital Marketing

One of the most effective measures for determining the performance of an email campaign is the click-through rate CTR. This means that the higher your click-through rate, the more likely you are to convert. Nothing can be more heartbreaking than a poor CTR (click-through rate) for an email marketer who …

A digital marketing proposal is a tool in the form of a detailed document enlisting the services provided by a digital marketing agency and its cost. It is used to convince clients to choose your services over others. It’s the ultimate cupid’s arrow which, when stuck to the right person, …

A good joke can make anyone’s day. In the world of marketing, it’s the perfect blend of marketing and customer service. You are joking your way to their pockets. If that isn’t ideal, then what is? Customers love when an amusing ad pops up on their feed. It takes their …

When it comes to B2B customers, we are not foreign to this demographic’s ample time investing in the entire buying process. Even forgetting the time, bringing them there can be a struggle. For such customers, conversion rate optimization or CRO is the ultimate way to go. CRO allows you to …

Remarketing, also known as retargeting, is a popular digital marketing method in which advertisers deliver adverts to people who have visited their website or a particular web page and have taken or have not taken a specific action. It’s an efficient way to reach out to folks who have already …

So you own a business and are curious about the traffic it garners? Or maybe you want to grow your site but aren’t quite sure where to start and whom to focus it on? Are you aware that google analytics helps you find all that essential information like the traffic …

The advancement in technology and innovations of social media has done wonders in our lives. Gone are the days when people had only the choice of working long hours in an office to earn money for themselves. Nowadays, in this lucrative social media industry, one can create posts that make …

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”  – David Newman When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns. In this article, we’ll examine how email marketing – …

When talking about social media marketing, the instinct is to think of well-known networks such as Facebook, Twitter, and Instagram. Although online discussions (and traffic) dominate many of these three networks, some companies have also begun to view other social channels as sustainable marketing platforms. In recent years, Tumblr has …

To achieve the content marketing goals, it is essential to follow the search engine guidelines and keep a strict check on your website. This is important to maintain the ranking in the search engine. Thus, one should do audits of the website regularly to get positive outcomes. The primary purpose …