Recent Posts

Conversion rate optimisation for B2B

When it comes to B2B customers, we are not foreign to this demographic’s ample time investing in the entire buying process. Even forgetting the time, bringing them there can be a struggle. For such customers, conversion rate optimization or CRO is the ultimate way to go. CRO allows you to …

Read More »

What is Web Remarketing and how to use it?

Remarketing, also known as retargeting, is a popular digital marketing method in which advertisers deliver adverts to people who have visited their website or a particular web page and have taken or have not taken a specific action. It’s an efficient way to reach out to folks who have already …

Read More »

How to configure Google Analytics for local business

So you own a business and are curious about the traffic it garners? Or maybe you want to grow your site but aren’t quite sure where to start and whom to focus it on? Are you aware that google analytics helps you find all that essential information like the traffic …

Read More »